Bridgestone Finalises Acquisition of Azuga Fleet Management Solutions Business


Following on from the August 2021 announcement, Bridgestone has now fully finalised the acquisition of Azuga Holdings. The completed acquisition will include 400 Azuga employees in the U.S. and India, who will join Bridgestone’s Mobility Solutions team, as well as the opportunity for Bridgestone to benefit from tyre-centric mobility solutions.

A Move to Improve Fleet Safety Performance and Sustainability

With the completion of the acquisition, valued at USD 391 million, Bridgestone can now focus on an enhanced fleet management mobility strategy for its clients.

Azuga's platform features GPS tracking, video telematics, driver behaviour management and accident reduction solutions for insurers, which will help business performance, reduce fuel consumption and decrease wear and tear on vehicles. Currently, Azuga supports more than 6,000 customers in the U.S. and Canada in the commercial trucking and insurance industries, including the public sector.

Paolo Ferrari, President & CEO, Bridgestone Americas, and Global Chief Solutions Business Officer, Bridgestone Corporation said of the move: “The completion of this acquisition is a significant milestone on our journey to build a more diverse, digital and future-focused Bridgestone. With Azuga in our portfolio, we will be able to scale our mobility solutions with speed to drive increased safety, sustainability and efficiency for fleet customers.”

Incorporating Azuga into Bridgestone’s portfolio means that Bridgestone now has a range of cloud-based fleet mobility solutions. Azuga’s advanced data capture capabilities will aid the development of Bridgestone’s tyre products and sustainable mobility solutions. This also comes just after Bridgestone’s investment in the electrified and autonomous freight leader Einride, as well as its partnership with autonomous long-haul trucking company Kodiak Robotics, showcasing Bridgestone’s increasing vision of becoming a more and more sustainable solutions company of the future.

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.


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