With freight and raw material costs continuing to rise, Yokohama has ensured that they will take on some of the market development costs, only reducing prices by a small margin.
Dramatically Rising Costs for Raw Materials and Freight Force Yokohama Tires to Announce Moderate Price Increases
In a sign conveying Yokohama’s astute business acumen, the company has announced that they are planning only light price increases as they shoulder some of the costs. Or as Koen van Gemert, Head of Finance – Europe, at Yokohama Off-Highway Tires (YOHT) explains it, “YOHT is doing everything...
Dramatically Rising Costs for Raw Materials and Freight Force Yokohama Tires to Announce Moderate Price Increases
In a sign conveying Yokohama’s astute business acumen, the company has announced that they are planning only light price increases as they shoulder some of the costs. Or as Koen van Gemert, Head of Finance – Europe, at Yokohama Off-Highway Tires (YOHT) explains it, “YOHT is doing everything...
