Yokohama Off-Highway Tire Helps Keep Customers Price Increases to a Minimum


With freight and raw material costs continuing to rise, Yokohama has ensured that they will take on some of the market development costs, only reducing prices by a small margin.

Dramatically Rising Costs for Raw Materials and Freight Force Yokohama Tires to Announce Moderate Price Increases

In a sign conveying Yokohama's astute business acumen, the company has announced that they are planning only light price increases as they shoulder some of the costs. Or as Koen van Gemert, Head of Finance – Europe, at Yokohama Off-Highway Tires (YOHT) explains it, "YOHT is doing everything possible, to reduce the burden on business partners to the absolute minimum."

Applicable to all products from Yokohama's plants, there will be a a 4.5% increase across the entire portfolio of the YOHT brands Alliance and Galaxy, which will start from December 2021.

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.


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