“Another development has been our PROTEKT sidewall protection system featuring a 5-rib band which offers the best defence against kerbing damage (increasing the overall life-span of the tyre).”
In terms of productivity, Crespo points to the fact that advancements in technology have allowed the company to constantly improve its bespoke vehicle management system (VMS), which provides the customer with up-to-date information on customers’ fleets, offering tread depth information, work carried out and more. TPMS is another new service the company can offer and is designed to continuously monitor tyre pressure and provide real-time reports on the condition of every tyre. This technology is designed to notify the driver the moment tyres start to become under-inflated and enables the team to be more efficient as information is automatically relayed to the customer without them having to check the tyre.
“During the pandemic we also saw the introduction of internet-based meetings through platforms such as Microsoft Teams and Zoom. This has made us as a business more time efficient by reducing unnecessary travel to and has increased communication and collaboration between departments,” he added.
In terms of client acquisition, Vaculug’s historical approach to customer retention has been to aggressively target customers, but things have changed somewhat since the change of ownership, says Crespo. The new Vaculug has since changed its strategy and is more selective when it comes to new business, preferring to focus on market share and strengthening long-term partnerships rather than short term gains.
“In the current market where customer demand outweighs supply, it is important to us to ensure we don’t let down our current and future customers,” said Crespo.