Goodyear and TIP Partner Up on Smart Fleet and Tyre Management


TIP has extended its partnership with Goodyear by signing a 5-year mobility contract with Goodyear Total Mobility to look after its fleet of 110,000 vehicles.

A Relationship Spanning 15 Years with at Least Another 5 to Go

TIP, the leading fleet provider for leasing and rentals is growing. In 2019, they acquired PEMA, a top truck and trailer rental company growing the rental park with another 18,000 assets. TIP operates 110,000 assets globally as well as more than 110 workshops in Europe and Canada.

With such a large fleet, the importance of a centralised fleet management system is crucial. With Goodyear Fleet Online Solutions (FOS) supporting the full TIP fleet, from road assistance and vehicle inspection to getting the most out of the tyre lifetime and managing uptime and costs, this is a big plus for TIP. The extended 5-year contract includes the Goodyear Total Mobility customisable end-to-end offer including retreading, advanced Proactive Solutions and the support of a broad service network of over 2000 locations in Europe alone.

Paul Beadle, COO at TIP explains why Goodyear are such a viable option for the business. “We were one of the first customers working with FleetOnlineSolutions on such a large scale, back in 2006. Since then Goodyear continued to tailor the system to our needs while the company was growing and transitioning into the digital era. We value the way the team thinks with us, building on their in-house innovation capabilities to find the right solution for our demanding operations. Whether this is related to the fleet and tyre management itself, secure data transfer or supporting us in offering added-value to our customers.”

Digitalisation Key to Enhancing Efficiency and Profitability

The transportation and logistics industry is getting more and more connected to manage today’s fluctuating demand and increasing time pressure. Fleet operators need to manage multi-faced operations keeping the overview on all vehicles on the move or at times parked for a longer time across Europe. A single, simple solution is crucial to ensure consistency and keep track of the entire asset tyre management, maintenance actions performed and availability of a broad network of expert service providers.

Goodyear’s FleetOnlineSolution is a user-friendly digital tyre and fleet management platform tool to allow commercial fleets to be in complete control. This is through providing accurate and timely information via a PC, laptop or mobile device. It provides the complete picture from vehicles and their respective locations, to tyre policy and agreed terms.

Today we are managing over 400,000 trucks and trailers across Europe through FleetOnlineSolutions and the added value for our customers is clear in terms of operational efficiency, increased uptime, decreased cost of ownership, faster service, ease of invoicing and admin,’” explains Alberto Villarreal, Managing Director Fleet Europe & Proactive Solutions for Goodyear Commercial.

With the pan-European scope, this eases transactions locally and offers consistency of pricing and service internationally. Fleets can opt for a ‘Pay as you go’ plan or ‘price per kilometre’, depending on their needs, which contains a full cost breakdown.

On the road assistance and maintenance side, detailed reports can be shared with any Goodyear service provider to enhance prompt, consistent and efficient service further reducing admin and costs via a direct invoicing system and agreed tyre policy plan.

Concluding the celebrations for the extended contact, Villareal says, “The long-term partnership with TIP proves it is a trusted customer-centric solution, able to manage even the most complex operations in the field. We are looking forward to continue working closely together to further excel in customer satisfaction and to support any further growth as we see the demand for rental trucks and trailers increasing, enabling TIP and other fleets to address fluctuations in demand.”

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.


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