Bridgestone Introduces New Online Training for Van All-Year Tyres for Transporters


With Bridgestone’s contemporary digital product training for all-season van tyres, fleets will be better prepared for future sales talks with the manufacturer.

Bridgestone Duravis All Season and Firestone Vanhawk Multiseason a Major Part of the Digital Training

Bridgestone has focused its training on the new Bridgestone Duravis All Season and the Firestone Vanhawk Multiseason tyres. The training includes information on the price-performance segment, the weather conditions the tyre is suitable for and the guarantee of the tyre’s performance on the road.

Torsten Claßen, Director Consumer Products Bridgestone Central Europe hailed the development, explaining, "Our van all-season tyres offer both fleet operators and private drivers of vans a high level of safety and reliability all year round and in all weathers.”

With the training, Claßen explained the ease and to-the-point nature of the training, concluding, "With our new online training we would like to share the most important updates from this growing segment and convey to our trading partners in less than ten minutes the technologies and properties with which our van tyres are the ideal solution for year-round use for their customers."

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.


Phone: (44) 1270 668 718


Make sure you keep up to date with the truck and bus tyre market

Click here to receive our regular e-newsletter.