Bridgestone Scores Collease Commercial Agreement


Bridgestone’s flexibility and long-term approach to fleet management have worked in the tyre manufacturer’s favour, as they secure a huge commercial partnership with Collease.

Bridgestone to Provide Support for Company's Trailers and Motorised Equipment

The vehicle rental firm, with around 2,000 vehicles operating from the east of England, has agreed to a two-year agreement with Bridgestone. The deal incorporates all types of trailers and motorised equipment.

Bridgestone’s National Fleet Executive Neil Collison was instrumental in the new deal. He said: “We’re thrilled to be forging a partnership with Collease - a company very close to our hearts having worked with them in recent years. We have worked hard across the business to provide a solutions package to meet their needs.

“From a product perspective, we have identified our R179+ as an ideal solution for the nature of the Collease operation. It offers a mix of longevity and reliability suited for this rental fleet contract and made sense to opt for this product in particular.

“In addition, our most advanced fleet management system (FLEETBRIDGE) automates the tailor-made workflows between Collease, our Bridgestone Partner network and our fleet administration team.

“We were able to demonstrate savings in both cost and time, and to see the Bridgestone logo on the tyres that are turning for Collease will be a proud sight. It’s a partnership we value hugely.”

Bridgestone’s Total Tyre Care offering means the company will regularly audit all five sites in Norwich, Felixstowe, London, Southampton, and Manchester in an attempt to get the maximum life out of each tyre.

Collease Director Martin Drewery said: “Bridgestone come with a great reputation and we were already aware of a number of their solutions. But we could see that they have evolved as a business, underpinned by a diligent, hard-working team. They grasped what we wanted and displayed a level of flexibility to meet our needs. Neil’s knowledge and attention to detail was another impressive factor. It is nice to work with a business speaking the same language as us and understanding our needs.”

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.


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