Continental Relaunches Solid Tyre Segment for Industrial Vehicles as Brand Triad

Continental Solid Tyres

Part 7 in the Industrial Tyres feature returns to Continental who were the stars in Part 2 as we interviewed Matthias Müller, Product Line Manager (Industrial Material Handling Tyres & Accessories) and Julian Alexander, Product Line Manager Material Handling Tyres (Port & Industrial Material Handling Tyres) for Continental. In the interview, Müller and Alexander mentioned the planned launch of Continental's branded solid tyres in the form of General Tire and Barum and no sooner than a few days later, the manufacturer announced the news officially via a press communication.

Continental, General Tire, Barum: Three Strong Brands for Industrial Tyres

Industrial vehicles are exposed to a variety of challenges in everyday use: Ground conditions, duration of use, load capacity and on-site factors in terms of curves, driving distance and temperature requirements vary significantly. Continental Commercial Specialty Tires has been meeting these specific customer needs and is repositioning itself in the industrial tyre segment for its 150th anniversary year. With a three-brand strategy, Continental offers a tailored portfolio of robust solid tyres under the brands of Continental, General Tire and Barum for different industrial applications and customer requirements. The wide range of tyres under the Continental brand, the medium intensity portfolio under the General Tire brand and the solid tyres for low intensity use under the Barum brand, bundle the solutions for different customer segments under the Continental umbrella.

Continental's solid tyres are designed for demanding high intensity applications where a high level of mileage, endurance and durability is required. The Super-Elastic and Press-on-Band (POB) tyres are extremely stable and ensure low rolling resistances thanks to the Continental Plus compound. The lower heat generation in the tyre thus leads to increased energy efficiency and reliable performance in the most demanding of 24/7 applications. The tyres are well suited for forklifts and other industrial vehicle applications used in production and manufacturing, warehousing, logistics and airport ground support.

Production and industrial sites where a constant clear working environment is very important, such as in food processing or the pharmaceutical industry, benefit from the "clean version" of these tyres, which leave no black tyre marks on floors.

With the above in mind, Continental has launched its three brand-new General Tire products for forklifts, trailers and other types of industrial equipment in several sales regions of the world. The General Tire Lifter is the Super-Elastic tyre for indoor and outdoor logistics applications with a strong focus on a durable and robust performance. Ideal for medium intensity use, the General Tire Lifter is primarily used in applications of up to two shifts, where a focus is first and foremost getting the job done without worrying about tire related downtime.

The General Tire Smooth POB has been developed for primarily indoor applications where rolling comfort and traction are best provided by a smooth profile on hard, flat indoor surfaces. The General Tire Trac with its tread grooves is designed for applications where a high-grip edge is needed, such as on ramps and outdoor use where the surfaces are more uneven and are subject to rain, and therefore the risk of wet slippery surfaces.  

The General Tire Lifter and Smooth are also available in a "clean version," specifically for use in industrial settings where the tyre should not leave black tyre marks. 

Complementing Continental and General Tire ranges is the new Barum Industry solid tyre, which is particularly suitable for applications with high cost awareness and short operating cycles. Barum tyres have been specially re-designed for operations that use their forklift trucks only occasionally or where utilisation is low. For these applications, the Barum Industry will deliver the required performance without letting the user down.

The Barum Industry will be launched globally in the course of 2022.

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


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