fitter-force Progress Since 2019
So, how does the client acquisition picture look for fitter-force? It’s a picture that Daly paints in a positive light.
“Take up of fitter-force has been very good,” he explained. “We have seen a clear shift towards being more mobile orientated, and that is not just independents in the truck, bus and van segments. It is a trend across all categories, with a lot of those same organisations doing OTR, of course car, and agricultural work as well.
“At the end of the day you need to get systems in and get them right. UniSerV started as a large call centre system that we were compressing downwards and outwards through branch networks. fitter-force is starting at the agile retail end that we are scaling up. It takes time to get that right.”
Currently, six of seven fitter-force customers are small with the exception of one, and Daly highlighted that these are “brand new customers and dealers that were not on our books before.” This underlines how fitter-force is starting from a different point compared to UniSerV and is attracting a different client size; fitter-force is scaled up to service larger clients.
“We will have our first national dealer “live” with fitter-force in 4-8 weeks time,” said Daly. “We wanted to start small and scale upwards. That is an organisation that will be highly connected via e-jobsheet and TiDaeX.”
Turning our minds back to CAM’s 25+ UniSerV users, Daly suggests that they had a 24-month timeline in which they wanted to move these users across to fitter-force, but considering the 10-year investment in UniSerV it was always going to take some time for fitter-force to reach the point of catch up.
“We didn’t develop fitter-force to swap UniSerV users out initially, but make no mistake fitter-force was always intending to replace UniSerV, we just needed to make sure it was right for the lower end of the market which UniSerV naturally left untended, before we moved it up scale,” added Daly.
This development, which will be announced in the coming weeks, will undoubtedly be the first indication that fitter-force has arrived at the point to start the process of transitioning UniSerV users across.
Stay tuned for Part 2 in our exclusive interview with Steve Daly over the coming weeks.