Bridgestone to Appear at CES 2021 Debuting Virtual City of the Future - Bridgestone World

Bridgestone-Debut-Bridgestone-World-at-CES-2021

Bridgestone will return to virtually-held CES 2021 to showcase their advanced mobility solutions technology they’ll be using for their virtual city, Bridgestone World. These live and on-demand events will also allow customers to see how they’ll have use smart tyre technology and data analytics to enhance sustainable mobility within the industry.

Bridgestone World to be Unveiled at CES 2021

Within an exciting itinerary planned for CES, taking place online between 11th-14th January, Bridgestone are putting out all the stops for their digital exhibitions. As part of Bridgestone World, the interactive city will showcase how Bridgestone innovations will power a more sustainable mobility future.

Live online showcases and on-demand feature videos will also offer opportunities for collaboration with partners across the technology spectrum, or as Paolo Ferrari, President & CEO, Bridgestone Americas and executive vice president and executive officer, Bridgestone Corporation phrased it, “Active, intelligent and digitally integrated technologies are critical to our goal of creating new value for society and customers through sustainable mobility and advanced solutions.” He added “As we progress on this journey, we are eager to engage with other innovators and leaders to imagine a better future for mobility.”

Bridgestone World, has been specifically developed in response to this year’s virtual CES format, which will allow users the first unveiling of urban, suburban, industrial and transport settings in a city of the future, whilst exploring how the company’s connected products and data-driven services will address pain points, improve consumers’ mobility experience and create greater social and customer value.

A Full Schedule of Events for CES 2021

The tool’s central urban environment allows users to explore Bridgestone’s evolution into a high-tech company that enhances its core tire and rubber offering through smart tire and advanced mobility technologies. Bridgestone World aims to showcase how the company is reimagining itself to help people and businesses manage their vehicles in a safer, smarter, more efficient, and more sustainable way.

The presentations of the conference include, an on-demand video, “Bridgestone Vision of Mobility,” featuring Paolo Ferrari, as well as another on-demand video featuring a tour of Bridgestone World with Maria Dunn, director of strategic planning and corporate strategy, Bridgestone Americas. There will also be live discussions, including how telematics will help evolve and optimise mobility, in what promises to be a varied programme for the company.

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.

Email: adrian.stuart@retreadingbusiness.com

Phone: (44) 1270 668 718

 

Make sure you keep up to date with the truck and bus tyre market

Click here to receive our regular e-newsletter.