Antonio Crespo Unveiled as New Commercial Director of Michelin Spain and Portugal


Since last November, Antonio Crespo has taken on the role of Head of Sales for Michelin, replacing Rebecca Nieto, with a plan to maintain the customer’s strategy of keeping customers at the centre of operations.

New Commercial Director Revealed for Michelin in Spain and Portugal

Antonio Crespo, who was born in León, gained extensive experience at Michelin, having started at the company in 1984. With a head for business and a vision that has extended to markets in France and various Latin American countries, his most recent role before returning to Spain was as B2B Commercial Director for South America.

Crespo said of his new position: “After many years in various commercial positions in South America, it’s great pleasure to return to Europe, and especially, my homeland of Spain. Like many other countries, both Spain and Portugal are suffering through the Covid-19 crisis, however our team has shown great diligent in facing these difficulties. So I hope to maintain the dynamic of the team in using the opportunities that will arise once the current situation improves.”


About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.


Phone: (44) 1270 668 718


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