Toyo Tires Becomes Official Tyre Partner to Leicester Tigers


Joining the Premiership Rugby Union Leicester Tigers for the 2020/21 and 2021/22 seasons, Toyo Tires will act as the official tyre partner, as well as kit sponsor, with the company logo featured on the back of the home and away team kit.

An International Partnership with the Same Inherent Values

With the Toyo Tires logo featuring on the Leicester Tigers kit for their match against the Sale Sharks on the 30th of January, the partnership is now well underway, with other branding opportunities at Mattioli Woods, Welford Road, such as pitch side advertising boards.

UK Marketing Manager, Sarah Curtis said of the partnership: "Toyo Tires are excited to be joining the Leicester Tigers as their official tyre partner. Our company philosophy of challenging ourselves to exceed expectations fits perfectly with the values of Leicester Tigers in Premiership Rugby. Having Toyo Tires associated with such a high performing sport brand will provide visibility to a wider audience who reflect our passion for challenge and success."

Mark Davies, Head of Business Development at Leicester Tigers also added: "We're delighted to welcome Toyo Tires to the rugby club as our official tyre partner. Not only do they share the same values as the Club, given their Japanese heritage, it also highlights both the reach and prestige of the Tigers brand in those nations who recognise both the value and love of our beautiful game."

Mark added that as well as working closely in both the UK and Japan, he hopes that Leicester Tigers will be able to showcase the combined activities of club and sponsor to their supporters in the near future.

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.


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