PCL Merges Main Website with Online Product Portal to Support Partners and Customers

New PCL website

PCL has integrated its ecommerce and distributor portal into the main website, providing visitors with a user-friendly, one-stop shop for all product and support services. 

Integration of E-Commerce and Main Website for PCL 

Featuring an easy-to-read layout, the enhanced website has been updated for convenience and ease of use. Distributors and end users will now have a single point of online access to PCL’s products, news, information, account management and order entry services - all in one easy to navigate site, packed full of everything they need to stay well-stocked and up to date. 

New features include: 

  • Find a dealer - allowing end users to carry out a simple search using their postcode or address to find their nearest distributors
  • Click & collect - enabling orders to be collected from participating distributors
  • Refined search filters – providing the ability to filter on attributes such as thread size, pressure rating and hose length
  • Out of stock and low stock warnings

For partners, the website is a helpful tool to support business operations, enabling them to place orders online and access account information; with the distributor portal also providing exclusive access to PCL content, including promotions, marketing material, training, videos, templates and other downloads. 

Alongside this the website acts as an online catalogue of PCL’s full portfolio. From couplings and adaptors, hoses and fittings, tyre inflation and nitrogen products, to workshop equipment and air tools.

When the distributor portal was first launched as a standalone site, it was quickly given the seal of approval from distributors, who welcomed the facility to place bulk and one-off orders for next day delivery, removing the need for lengthy, time-consuming emails listing each item by part number. The allocation of user dashboards makes returns, re-orders, price and stock checks, and keeping track of orders on UPS and account balances simple. Its integration into the PCL website aims to help partners flourish. 

Sales Director Lee Wright said: “The merging of our ecommerce site into our main website has required substantial investment and we are very pleased with the results. It meets our brief of providing a convenient and easy to navigate online facility for all our customer requirements. From a partnership point of view we are always looking for ways to support our distributors and make the ordering system easier. The enhanced new site provides invaluable and efficient online access to our cutting edge products, in addition to comprehensive sales and marketing tools for our partners to help their businesses grow.” 

About the author

Charlotte Nahon is the Communications and Digital Executive for Commercial Tyre Business. Since 2018, Charlotte has been in the Digital and Communications sector, working in Canada as well as Spain. Her degree is in Communication Studies from the University of Ottawa, and ever since graduating she has been writing for multiple sectors including automotive, energy, education, pharmaceuticals and more. 

Email: charlotte.nahon@retreadingbusiness.com

Phone: (44) 1270 668 718

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