ContiTrade Spain has announced that Ana Gómez Moral has taken the role of Marketing Director. She has been in the role since January 2021, and will be in charge of coordinating and developing all the marketing and communication projects of the BestDrive and Eurotyre networks.
Ana Gómez to Lead Marketing Operations at ContiTrade Spain
"Without a doubt, the incorporation of Ana Gómez to the ContiTrade team will mean added value, not only because of her extensive experience in communication and marketing, but also because of her demonstrated ability to adapt to various environments and functions and her multidisciplinary profile", comments Gonzalo Giménez, director of ContiTrade Spain. And he continues: "As Marketing Manager, Gómez will coordinate the marketing and communication activities of one of the workshop networks with the largest implantation in Spain and Europe."
Ana Gómez has extensive experience in the automotive sector, participating in the launch and coordination of brand reputation and promotional campaigns. Additionally, she has a high specialisation in the development of instruments for attracting new clients and organising events.
“In an environment that has undergone such profound changes in the last year, we want to implement tools that will allow our franchisees to offer an ever better response to users' concerns, emphasising the training of their teams and the profitability of its retail locations, as well as in the processes and loyalty tools for its customers,” explained Ana Gómez.