The LAMMA Show is the latest trade show to be affected by the epidemic that continues to cause last-minute changes in the trade fair calendar.
Omicron Variant Delays Fortieth-Anniversary of LAMMA to Spring Schedule
The fortieth-anniversary edition, however, is gearing up to be a memorable event. Up to 600 exhibitors and 40,000 attendees are expected to attend to talk about technology, machinery and the latest equipment for the farming industry.
Sanjeev Khaira, the Arc Director leading Agriconnect and one of the LAMMA organisers acknowledged the current uncertainty sweeping across Europe, saying, "We have built robust health and safety plans for the LAMMA 2022 event. However, with distribution and supply chain challenges and potential restrictions, we were uncertain about how the situation would look in January. After speaking with many of our exhibitors and attendees, we have taken the challenging decision to postpone the event."
Kate Walsh, LAMMA Event Manager, lamented the delay, mentioning that the team hoped to bring the agricultural community together. She said, The past few years have been challenging for the farming community, and we had hoped LAMMA in January would be a great way to start off the New Year and spur momentum in the industry. However, we believe moving the show to the spring will provide the best opportunity for us to meet face-to-face and deliver on the objectives of both our exhibitors and visitors.”
LAMMA 2022 will see no floorplan or show features changes. Instead, registration will remain open for the event, which will still take place at the NEC, Birmingham.