Kumho Tyres Partnership Extension with Tottenham Hotspur Officially Announced at Tottenham Hotspur Stadium


The Tottenham Hotspur and Kumho Tyres partnership has been extended. To celebrate, both partners attended a formal announcement at Tottenham Hotspur Stadium, including several Kumho Tyres representatives.

Successful Partnership Continues

Executive Vice President of Sales – Europe at Kumho Tyre, Namhwa Cho, and senior vice president of global marketing at Kumho Tire Co., Inc, Tony Gang-seung Lee, met with Club Ambassadors, Ledley King and Michael Dawson, Operations and Finance Director, Matthew Collecott and other Tottenham Hotspur officials to formally ring in the extension agreement. As part of the photocall, Kumho Tyres representatives posing with a special Tottenham Hotspur shirt bearing Kumho Tyres above the famed 10 for Tottenham's very own Harry Kane.

The new agreement between the Club and the Korean tyre brand continues a successful partnership, with the manufacturer continuing to present the Club’s popular matchday player mascot programme. In line with the Covid-19 pandemic, the mascot programme was temporarily replaced with an award-winning digital offering for young fans.

In addition, Kumho Tyre will continue to have a prominent presence on the in-stadium LED advertising system to help grow awareness of the brand through Tottenham Hotspur's global reach.

Tottenham Hotspur will also support Kumho Tyre’s Corporate Social Responsibility programmes by creating player-related content focusing on tyre safety, as well as other co-created digital campaigns to drive fan engagement.

Todd Kline, the Chief Commercial Officer of Tottenham Hotspur heralded the continuing partnership, saying, “We have built a fantastic relationship with Kumho Tyre over the last five years. We look forward to continuing to help elevate the Kumho Tyre brand and business through our growing global fanbase with a series of exciting collaborations.”

Tony Lee also added, “Kumho is thrilled to continue its partnership with Tottenham Hotspur, a renowned club in the world-famous English Premier League. We will use this extended partnership to enhance our brand recognition in global markets including the United Kingdom and engage in efforts to turn our business into a premium brand.”

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.

Email: adrian.stuart@retreadingbusiness.com

Phone: (44) 1270 668 718


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