Brisa Acquires Arvento Systems

Brisa-Acquires-Arvento-Systems

Accelerating its mobility solutions business, Brisa has acquired Arvento Mobile Systems – a key performer in the arenas of tyre tracking and fleet management systems. Through a combination of tyres, services and telematics, this indicates the sustained growth strategy of Brisa, Bridgestone and Sabancı Holding for future sustainable mobility solutions.

88.89% Acquisition of Arvento Mobile Systems Offers Brisa Enhanced Tyre Solutions

At a final price of TRL 291 million, the acquisition was signed off by both parties. Brisa was impressed by Arvento’s state-of-the-art fleet telematics services, M2M solutions and vehicle tracking systems to over 54,000 customers.

 As well as Brisa expanding its tyre products and service network, the acquisition will also ensure further synergy for Brisa within the competitive Turkish market.

Pointing out that the agreement is a milestone for Brisa to strengthen its services in sustainable mobility solutions, Brisa CEO Haluk Kürkçü said, “We are working towards simplifying the lives of fleet owners and drivers by expanding our offering beyond tyres. With this move, we will provide our customers with convenience, efficiency and productivity, through fleet management services based on integrated mobile systems and data analytics. These are exciting times for our business, and we are happy to bring the dedicated and highly skilled Arvento team with us on our journey.” 

Özer Hıncal, founding partner, Board Member, and CEO at Arvento, had this to say about this partnership: “I believe that combining the capabilities of the fleet telematics solutions we have developed with Brisa’s strength and industry experience will create great opportunities for Arvento and the automotive industry. I am confident that the added value derived from Sabancı Holding and Bridgestone will contribute to Arvento in capturing further growth and reaching its targets faster.”

Undoubtedly, this acquisition adds innovative, sustainable value to Brisa's strategy outside of offering tyres by initiating stronger mobility solutions in Turkey.

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.

Email: adrian.stuart@retreadingbusiness.com

Phone: (44) 1270 668 718

 

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