Kumho Tyre Extends Bayer 04 Leverkusen Partnership

Kumho-Bayer-Leverkusen

Extending its 2019 contact with Europa League participants Bayer 04 LeverkusenKumho Tyre continues to be the exclusive partner of the club, as well as its sleeve partner in the DFB-Pokal – the German Football Association Cup.

Kumho Tyre and Bayer 04 Leverkusen Continue Partnership

In Kumho Tyre’s capacity as an official premium partner, the company will receive advertising space inside the BayArena, the team's home ground, which includes being featured on the 3D logo cam carpets by the goals as well as having a considerable presence on its LED boards. A so-called ‘Powerpack’ makes it possible to simultaneously deploy both advertising panels, so they are perceived as one uninterrupted large-scale advertising space on the TV screen.

Additionally, the digital substitute and extra-time boards will carry Kumho Tyre branding, as will the rear walls of the media room, the mixed zone, the area behind the substitutes’ bench, and both club magazines – Werks11 and Matchday Flyer. Kumho will also be granted premium hospitality packages and extensive international involvement in the Club’s media activities, while the team bus remains equipped with Kumho tyres.

As well as all of these benefits of being a premium partner, Kumho Tyre will also remain the exclusive sleeve partner of the club in the DFB-Pokal. The logo will be visible on the left sleeve of the team’s shirts in time for Bayer 04 Leverkusen’s first match against Locomotive Leipzig on 7th August.

Partners Give Their Take on Extended Partnership

Namhwa Cho, President of Kumho Tire Europe GmbH, explained the rationale behind the renewal of the partnership: “Thanks to the sponsorship with Bayer 04 Leverkusen, the brand awareness of Kumho Tyre has increased significantly in the past two years, which is why we’ve decided to extend the partnership. Bayer 04 Leverkusen is the perfect partner for us, as the club stands for reliability, ambition and international prestige, which remain key criteria in our sports partnerships. We are also an official partner of Tottenham Hotspur in the English Premier League and are very happy to be sponsoring another top European football club.”

From Bayer 04 Leverkusen’s side, Fernando Carro, CEO said of the partnership, Kumho Tyre is a successful company that thinks and acts globally, so it’s a strong partner that fits perfectly with our club and its aspirations. We recognise that Kumho Tyre’s management’s enthusiasm for the partnership continues to grow, which is the perfect basis for further co-operation.”

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.

Email: adrian.stuart@retreadingbusiness.com

Phone: (44) 1270 668 718

 

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