“The acceptance rate on our mixed service range is very high, which is a compliment to the construction of the tyre,” said McHugh. “From some of my conversations with some tipper fleets, they have gone down the lower cost route, with the product not lasting as long, resulting in no casing value, whereas we are offering a casing value on our products.
“Casing collectors are putting a good value on our products, which puts us in a strong position as not too many mixed-service casings have a value to them, but Giti is an exception,” he added.
With a strong product line-up in the shape of the GAM831, GAM851 and GDM686, McHugh highlighted that Giti works closely with fleets to make sure that the operator has the right tyre for the job. “If it’s a tanker or a tipper trailer, we make sure we get the right application. That’s the key. If you’re using a mixed-service application, you need a mixed-service application tyre. We don’t just sell a product, put it on and say, “it will do a job”. The key is that it won’t perform as well as the right application tyre, and that is how we come to market.”
It’s an approach that not only makes sense but will further enhance an in-built strength in Giti’s casing acceptance rate. Using a tyre that is not suitable for the application will only mean that the tyre will suffer from extra damage and result in a lower casing acceptance rate, which, as we have already touched upon, is a strength that Giti won’t want to undermine.
Giti Van and Retread Products Complement Fleet Approach
Besides Giti’s mixed service offerings, the company has recently rolled out a Giti Van product which covers the top 20 van sizes. This, in McHugh’s words, was “brought in to support the fleet approach”. This has meant that the company has now given fleets the opportunity to have their trucks and vans all on Giti products with the Giti and GT Radial brands.
McHugh stated, “It’s new and is something that has caught me out a little bit because it has been extremely popular with fleets which are exclusively on one brand. It has been a great success and one we hope to grow in 2022.
“We brought the product in to support the GT Radial brand, as if a customer cannot get a GT Radial product, it can still fit a Giti product onto the vans”.