Trelleborg Celebrates Valtra’s 70th Anniversary with YourTire

Trelleborg TM1060 tyres

Trelleborg Wheel Systems is currently celebrating Valtra’s 70th anniversary with its tyre personalisation service, YourTire. 

Milestone Anniversary at Trelleborg 

Among the initiatives to honour Valtra’s milestone anniversary, Trelleborg has created bespoke TM1060 tyres with Valtra’s anniversary logo using YourTire, the personalisation service that gives customers the opportunity to customise a new set of Trelleborg radial tractor tyres with their name and logo. These will be used on a limited edition Valtra T Series released to celebrate the occasion, in the company’s signature deep metallic red: a colour that symbolises a journey that spans generations.  

Elio Bartoli, President EMEA & Global OEM at Trelleborg Wheel Systems, says: “Trelleborg is delighted to celebrate Valtra’s 70th anniversary. We believe that our long-term partnership with Valtra is a perfect fit, as the company has been a pioneer of innovation and customisation within the tractor industry. Together we take agriculture to the next level, providing customers with a unique solution.” 

About the author

Charlotte Nahon is the Communications and Digital Executive for Commercial Tyre Business. Since 2018, Charlotte has been in the Digital and Communications sector, working in Canada as well as Spain. Her degree is in Communication Studies from the University of Ottawa, and ever since graduating she has been writing for multiple sectors including automotive, energy, education, pharmaceuticals and more. 


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