Toni Silfverberg Appointed to Head Up Nokian Tyres Marketing & Sales Excellence Team


Toni Silfverberg has been appointed to lead Nokian Tyres’ new Marketing & Sales Excellence team starting June 1, 2020. Silfverberg will be a member of Nokian Tyres management team and report to Jukka Kasi, SVP Products and Marketing.

Silfverberg Becomes New Marketing & Sales Excellence Head

Toni Silfverberg moves to the position from Nokian Heavy Tyres, where he has been leading sales and marketing globally. Previously Silfverberg has worked in international companies like H+H International A/S and Inion Oy, where he had leading roles in sales and marketing, finance and ICT.

Jukka Kasi, SVP Products and Marketing said, "Toni’s expertise is a great asset in this new position. With the new Marketing & Sales Excellence team we will further develop our customer value creation models and processes including the digital transformation of our business. This will support us in accelerating our growth in North America and Central Europe."

Toni Silfverberg added, "I look forward to this new task of globally developing the marketing and sales operations. A key learning from my career path is that only with excellent team spirit and high level of transparency in our actions we can succeed."

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


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