Michelin has named Mónica Rius as the new Communications and Brands Director for Spain and Portugal.
Michelin Reveals New Communications and Brands Director for Spain and Portugal
Mónica Rius Aymamí assumed the management for Communication and Brands for Michelin in Spain and Portugal at the start of April. Rius will be responsible for the communications strategy, that continues to contribute to the development of the Michelin Group's reputation and the perceived value of its products, brands and services.
Born in Barcelona, Mónica Rius who earned a Bachelor's and Master's degree in Law has had a long professional career that has amounted to more than 21 years working for the Michelin Group in Spain. During this time she has amassed experience in various business departments from marketing to sales to human resources, before now moving to the communications department.
In respect to the announcement, Rius said, "I have always been in contact with our employees and clients and working to help to development the skills in our teams. I am facing the challenge that this new position brings during a time that is affecting us all, both professionally and personally, in which communication, which is already important in itself, has acquired an ever more essential role."