BKT Becomes New Partner to Tractor of the Year


Tractor of the Year (TotY) has a new partner in the form of BKT with the partnership lasting for 4 years and coming into force from the 6th of May.

Tractor of the Year Reveals BKT as New Partner

TotY is a historic award, which started in 1988 and which over the years has “brought together” the main names from the media world of agricultural mechanization, leading to the creation of a jury of 25 experts. Every year the jury studies technologies and solutions and gives the Tractor of the Year award to the best European tractor.

Commitment, sharing and growth are the founding values of TotY, but also of BKT, values which the company has clearly expressed in its slogan, Growing Together.

The new partnership was created with the goal of disseminating know-how and expertise in agricultural mechanization, in which BKT will act as an expert on the ‘tyre’ component. As from today, the Award becomes a source of information and updates, and there are numerous initiatives to follow in this regard.

"I am enthusiastic about this project,” said Lucia Salmaso, CEO of BKT Europe. "I can’t wait to start. TotY is a genuine institution and a reference point in the agricultural world, we are proud to be part of this group."

Fabio Zammaretti, Chairman of Tractor of the Year added, "It’s an honor to be able to start this new adventure alongside BKT, a very dynamic company with which we will work side by side to offer a range of innovations." 

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.

Contact: richard.wilson@retreadingbusiness.com

Phone: (44) 1270 668 718

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