RoadX Tyre and West Ham United Begin Partnership

RoadX Tyre has announced its partnership with West Ham United Football Club as the club’s Official Tyre Partner.

RoadX and West Ham Sign Agreement 

The two will challenge the road ahead from 2020 to 2022. Founded in 1895, West Ham United won a total of three FA Cup titles and a European Cup Winners Cup and has been hailed as "The Academy of Football".

On the other hand, RoadX is a new tyre brand successfully launching globally at the end 2019. The brand focuses on providing comfortable and durable tyres and is backed with comprehensive testing, manufacturing and research and development.

West Ham United’s Chief Commercial Officer, Karim Virani said: “We’re really pleased to start our partnership with RoadX Tyres and look forward to working with them as they grow in their market. With RoadX Tyres being part of the Sailun Group in China, it is an absolute honour and privilege to be associated with such a prestigious and highly recognised organisation.”

Janis Amolins, RoadX Tyre’s Sales Director for Europe, stated, “This is an exciting prospect for us. As a new brand in the market, we wanted to partner with a team that is in the biggest league in the world and has one of the biggest fanbases out there. We are thrilled to partner with West Ham United for the next two years."

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.

Contact: richard.wilson@retreadingbusiness.com

Phone: (44) 1270 668 718

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