Michelin Succeed in Winning Heltor Contract

Newton Abbot-based heating oil and fuel specialist Heltor has returned to a full Michelin tyre policy across its fleet of more than 50 commercial vehicles, less than two years after switching to a competing premium brand.

Heltor Return to Michelin

Heltor’s fleet comprises both artics and rigid trucks which are on the road up to six days per week – with artics covering an average of 120,000km per year, and rigids between 30,000 and 45,000km.

Heltor specialises in the sale and movement of petroleum products such as spirit, diesel, gas oil and kerosene across the South West of England. It also has a dedicated sales person who can assist with the supply of engine oils, lubricants, greases, coolants, fluids and AdBlue.

Following the move, Heltor closely monitored the performance of the new tyres against existing Michelin fitments within the fleet, and was able to track the precise tyre cost per kilometre between the two brands.

Heltor’s Fleet Operations Manager, Ian Peacock, says: “The change in tyre policy was designed to reduce our vehicle operating costs, but in actual fact we saw our tyre bills rising.

“We compared our new Pirelli fitments versus existing Michelin tyres on like-for-like vehicles, and there was a noticeable difference in performance. The Michelins were consistently delivering around 65 per cent greater tyre life on the drive axle, and more than twice the life on our trailers. You can’t argue with that kind of performance advantage.”

All tyres follow a multi-life policy which includes regrooving and retreading as Michelin Remix tyres – a process which helps to extract the maximum performance from each new Michelin casing.

Since returning to Michelin, the Heltor team has been impressed with the adherence to the new Michelin X Multi policy – including high regroove rates – and the single consolidated invoicing, which wraps up both tyre supply and servicing. This has included use of Michelin’s new and easy-to-use online pre-authorisation portal, which allows Heltor to approve each job online – ensuring its monthly bill is aligned to the precise work carried out.


About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.

Contact: richard.wilson@retreadingbusiness.com

Phone: (44) 1270 668 718

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