Bridgestone Corporation (Bridgestone) has formed its largest global roster of Team Bridgestone athlete ambassadors to date in support of the Olympic and Paralympic Games Tokyo 2020, which will be hosted in the home of the company’s global headquarters.
Bridgestone Step Up Marketing Push for Tokyo 2020
The continued expansion of the company’s global Team Bridgestone athlete ambassador roster now includes more than 75 athletes from over 20 key markets and 34 different sports, including María José Granatto (field hockey) from Argentina; Heath Davidson (wheelchair tennis) Joe Ingles (basketball) from Australia; Darlan Romani (athletics) from Brazil; Aaron Brown (athletics) from Canada; Chen Long (badminton) from China; Charlotte Bonnet (swimming) from France; P.V. Sindhu (badminton) from India; Gregorio Paltrinieri (swimming) from Italy; Kosuke Hagino (swimming) and Manami Tanaka (wheelchair tennis) from Japan; Aída Roman (archery) from Mexico; Lidia Valentín (weightlifting) and Javier Gómez Noya (triathlon) from Spain; Daley Thompson (retired, athletics) from the United Kingdom; and Allyson Felix (track and field), Missy Franklin (retired, swimming) and Jessica Long (Para swimming) from the United States, among others.
“It’s fitting that we are supporting our largest and most diverse group of athlete ambassadors for the Olympic and Paralympic Games Tokyo 2020 because these Games will take place in the city we call home,” said Shu Ishibashi, Vice Chair and Representative Executive Officer, Bridgestone Corporation.
Each athlete ambassador on Team Bridgestone was carefully selected based on criteria related to the company’s core values, their personal stories, performance attributes, and community involvement. Each athlete’s journey will be celebrated through marketing, community, customer and employee activities before, during and after the Olympic and Paralympic Games Tokyo 2020.
As part of its commitment to innovation and mobility, Bridgestone has also started applying its tyre and rubber expertise to support technical advancements in athlete equipment. In Japan, Bridgestone has developed new track bicycles for the Cycle Track Racing athletes of Team Japan for the Olympic Games Tokyo 2020, and it is also pursuing Paralympic projects to benefit several sports, including tyres for wheelchair tennis.