Ali Yilmaz Appointed by Promoteon as Marketing Manager for the UK, Eire and Nordic Region


Prometeon Tyre Group has appointed Ali Yilmaz as Marketing Manager for the UK, Eire and Nordic countries. In this new position, he will report to Peter Fairlie, Managing Director, and will lead the company’s UK marketing team.

New Marketing Manager for Promoteon in UK, Eire and Nordic Countries

Ali Yilmaz brings to the role more than 10 years of tyre industry experience, the last three years with Prometeon Tyre Group in Turkey and in Milan, Italy, at the company’s European head office. Prior to his new appointment, he was Prometeon Marketing Manager for Turkey, Russia, Africa and the Middle East.

Ali Yilmaz says: "I’m very excited to be taking up this new position with Prometeon in the UK, and to be able to contribute to the company’s further growth and development. Prometeon has a tremendous product range and technical expertise, and our extensive distribution network allows us to provide great service and support at a local level.

"My focus will be on supporting the sales and marketing effort to further build Prometeon’s business with fleet operators and dealers, promoting the benefits of our excellent tyre products and our best-in-class service proposition."

Peter Fairlie adds: "I’m delighted to welcome Ali to the UK team. Prometeon is achieving significant growth in market share in the UK as we build our business with an increasing number of new fleet contracts, and with dealers who are increasingly recognising the value of our competitive commercial and product propositions. Ali brings significant industry experience across a broad range of international markets that will be invaluable in supporting our further business growth objectives."

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


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