The BKT era of the Tractor of the Year will start with a brand new digital format that will see the event take place in different episodes in which the participants and the jury can interact remotely, from every corner of Europe.
Tractor of the Year Goes Digital
Tractor of the Year (TotY) is an international award, started in 1998, which every year brings together the leading publications in the world of agricultural mechanization, to create a jury of 26 experts who through analysis, discussion, and field tests, presents the award to the best European tractor.
But this year, due to particular circumstances, TotY needed to find another “path”. Hence the idea of hosting it in a new digital version, through a program of events available on a dedicated platform: www.totydigital.com
“The idea is that of making TotY a genuine ‘challenge’ with a strong appeal. And moreover, we also want to address the main current agricultural issues - such as connectivity, sustainability, agriculture 4.0 - which through the new TotY platform, will be available to the public, and not just reserved for operators” – said Lucia Salmaso, CEO of BKT Europe. “As for content, on our part we have a lot to offer as regards the world of tyres, an essential component for the machinery system.”
The other absolute innovation was the three specific episodes dedicated to the main trending topics in agriculture: on June 17 the “Connectivity” episode was launched, on June 24 the “Driving Experience” episode, and on July 1 the topic was “Agriculture 4.0”.
The same issues have been addressed by the “White Book TotY 2020”, a broad study on the most topical issues for those working in agricultural mechanization. A work in which the creators have analysed with the latest data and market sentiment issues such as the importance of mechanization for agrifood development, precision agriculture, the future of agriculture 4.0, innovation in consumption, new fuels and decarbonization processes.
With BKT the Tractor of the Year Award also becomes a hub of information and knowledge on agricultural mechanization, where we can pick up ideas, thoughts, information and keep up to date with the very rapid changes in the global agricultural sector.
