Transportes Eurocruz Bet on Michelin to Manage Tyre Policy


Transportes Eurocruz has entrusted Michelin to manage its tyre policy of its 420 vehicle fleet.

Spanish Fleet, Transportes Eurocruz Sign on with Michelin

Transportes Eurocruz is a company that has set the benchmark and been pioneering in its use of the Eurotunnel. This performance was recognised recently when the company received an award and a special mention as the most environmentally-friendly European Transporter awarded by International Produce LTD (ASDA). The family company was founded in 1996, located in Murcia specifically in the region of Totana. As of now, the transporter has a fleet of 420 vehicles and is recognised as one of the leading companies in refrigerated transport to the United Kingdom, a country where it carries out 90% of its transport.

In line the company's continuous quality strategy, Transportes Eurocruz has placed its trust and confidence in Michelin through its Effitire contract, which is based on a variable cost liked to activity and mileage levels. Michelin will provide both preventative and periodic maintenance such as the comprehensive management of the fleet's tyres. 

Thanks to its strategic location, Eurocruz has managed to reduce its response time in loading, which has satisfied client demands. All of its vehicles are equipped with the latest technology for refrigeration, as well as connectivity, GPS and fleet management systems.

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


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