Sanghoon Lee Announced as New President of Hankook Tire Europe

At the beginning of the year, Hankook appointed Sanghoon Lee (53) as the head of its European headquarters with responsibility for the entire operative business within the European and CIS-Region.

New President for Hankook Tire Europe

Sanghoon Lee has extensive international management experience; he was COO at Hankook Tire China and before that vice president of sales. He played a pivotal role in the expansion of Hankook's market share in China, where he was head of the strategy department at the China headquarters in Shanghai from 2011.

"I am very much looking forward to my new role here at Hankook’s European headquarters," says Sanghoon Lee. "Particularly as the automotive industry has traditionally been very strong here and Europe is one of our core markets, my tasks will now include further strengthening the innovative power of our company and driving forward digitisation.