BFGoodrich has appointed Kevin Burke Tyres (KBT) as its distribution partner in Ireland.
BF Goodrich Bets on Kevin Burke Tyres
KBT will stock a large selection of the world-renowned brand of tyres throughout the year in its large warehouse facility in Athenry, County Galway.
BFGoodrich – best known as being the world leader in off-road tyres – began manufacturing in Akron, Ohio, in 1870.
Martin Thompson, BFGoodrich Go-To-Market Manager, says: “We looked at the market to find a partner that would be able to hold stock for both its own customers and all the dealers in Ireland. With its new large warehousing facility, KBT was the ideal choice. It has been a well-respected BFGoodrich dealer for a long time.
“The market desire for BFGoodrich has always been strong in Ireland and having KBT as our distribution partner will really help to strengthen product availability. They will hold 4x4 tyres and the new Advantage range – giving our dealers across Ireland another way of accessing the latest generation products and existing BFGoodrich ranges.”
Kevin Burke, Owner of KBT, says: “It is an honour and a privilege that BFGoodrich has chosen us as its partner. We will work tirelessly to promote their brand in Ireland and are really excited at the prospect of what we can achieve together.”