Hankook Tire Opens New Branch Office for Austrian and Swiss Markets


Hankook is expanding its presence in Europe with a new branch office in Vienna Schwechat. From now on, the important Swiss and Austrian markets will be serviced directly. Due to the constantly growing importance of both sales markets, the tyre manufacturer has settled in the Austrian capital with the aim of establishing the Hankook brand with a double-digit market share in Austria and Switzerland.

New Office Opened by Hankook

Sanghoon Lee, President of Hankook Tire Europe says: “For us, developing the Swiss and Austrian markets with a new branch office is essential for Hankook's strategic expansion in Europe. Now we can offer an even better service to our customers there and locally support the demand for our premium tires.”

“With the expansion of our sales team to Austria and Switzerland, we want to grow sustainably in both countries and significantly increase our market share," adds Soowon Chang, Managing Director of Hankook Austria and Switzerland. "We will intensify the support of our Austrian and Swiss customers with the new Viennese branch office to fully leverage our brand potential in the future.

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.

Contact: richard.wilson@retreadingbusiness.com

Phone: (44) 1270 668 718

Make sure you keep up to date with the truck and bus tyre market

Click here to receive our regular e-newsletter.