Linglong’s Brand Value Surpassed 50 Billion RMB

Linglong Tire at 2020 World Brand Summit

Linglong Tire ranked 116th in China's 500 Most Valuable Brands 2020 analysis reportwith a brand value surpassing 50 billion RMB. 

Linglong Listed in China’s 500 Most Valuable Brands Analysis Report 

The 17th World Brand Conference, hosted by the World Brand Lab, was held in Beijing on August 5th. During the conference, China's 500 Most Valuable Brands analysis report for 2020 was made public. Linglong Tire ranked 116th in this listing with a brand value at 51.967 billion RMBan increase of more than 6 billion RMB than that of 2019. 

The theme of this year’s World Brand Conference is “How Brands Grow Against the Global Pandemic. Professor Ziv Carmon from the European School of Business Administration highlighted COVID-19's unprecedented impact on the economy. While many companies have suffered significantly, others have managed to thrive. 

Linglong Tire has been on the list for the sixteenth time and has maintained an annual growth of over five billion RMB for seven consecutive years. In recent years, the company has continuously adhered to high-quality development, and vigorously implements brand strategy through strict quality creation and ingenuity, further fortifying its brand value and subsequent growth. 

Since early 2020, while facing a global pandemic, Linglong Tire has focused on strengthening its strategic power, productinnovation, marketing and branding. Simultaneously, the company actively fulfills its social responsibilities, and immediately contributes to the fight against COVID-19 through donations, demonstrating a commitment to corporate social responsibility. 

The New Retail strategy was launched ahead of time in the face of these turbulent circumstances. By adjusting the sales strategy and product structure, while focusing on channel upgrades, Linglong Tire has entered a new stage of healthy development. 

About the author

Charlotte Nahon is the Communications and Digital Executive for Commercial Tyre Business. Since 2018, Charlotte has been in the Digital and Communications sector, working in Canada as well as Spain. Her degree is in Communication Studies from the University of Ottawa, and ever since graduating she has been writing for multiple sectors including automotive, energy, education, pharmaceuticals and more. 


Phone: (44) 1270 668 718

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