Vice President Appointed for Bridgestone North Region


Bridgestone has appointed Andrea Manenti as Vice President for its North Region, encompassing the UK and Ireland.

Manenti Comes in as Vice President

Andrea joins Bridgestone from Trelleborg Wheel Systems where he was Global OE Senior Director. He joined Trelleborg in Italy as Sales Director and has held Managing Director and Country Manager positions in the UK and Ireland, China and Asia.

The appointment arrives after Bridgestone restructured its consumer and commercial sectors, with Brett Emerson assuming the Consumer Business Unit Director role and Greg Ward fulfilling the same position for the commercial side of the business.

Andrea said: “To work for the world’s largest tyre and rubber company is an honour and in this fast-changing environment I look forward to getting to work with a fantastic team on many strategic  and exciting initiatives.

Bridgestone is moving towards a position of being a mobility solutions leader and the work being doing here excites me enormously, as seen in the recent acquisition of Webfleet Solutions.

Andrea also touched upon the unprecedented challenges posed by the COVID-19 outbreak and remained confident about the future.

“We live in uncertain, times which are history defining in many ways. From both a personal and professional perspective, we will have to remain strong and will need to do so for some time to come, however I’m confident that our proactive approach, team work philosophy and focus on customers make us robust enough to deal with whatever challenges lie ahead.

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


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