Wincanton Aims for Fuel Savings with Michelin


Michelin has won a five-year tyre management contract with Wincanton, the largest British logistics firm, representing a big coup for the market leader.

Michelin Win Wincanton Contract

The agreement was secured following a tender and will see the core Wincanton-liveried fleet – around 2,500 assets – switch to a Michelin New and Remix policy. The independently verified fuel efficiency of Michelin’s tyres proved key to securing the change in procurement strategy.

Carl Hanson, Group Procurement and Fleet Director at Wincanton, says: “We considered proposals from a number of tyre manufacturers and service providers, but Michelin gave us the confidence of offering a premium fitment, expert tyre management and the added value of a product which would save us fuel.

“Reducing carbon emissions is key to our environmental policy; switching to Michelin across our trucks and trailers supports this.”

The Michelin Effitires contract covers a multi-site fleet of predominantly 44-tonne tractor units and trailers, used for everything from general haulage to fuel tanker, container, milk collection and construction applications. Michelin will select tyres specific to each mission, including fitments from its fuel-saving X Line Energy and new X Multi Energy ranges.

Andrew French, Michelin’s Director of Services and Solutions for the UK, Ireland and Nordics, explains: “From our first meetings together, Wincanton were clear they wanted a strategic-level supplier to support their long term goals, offering flexibility, innovation and proactivity.

As part of the new contract, Michelin is fitting vehicles with its new Michelin Wheel Safe technology – to demonstrate how a full-vehicle tyre pressure management system (TPMS) can help to achieve greater fuel savings.

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


Phone: (44) 1270 668 718

Make sure you keep up to date with the truck and bus tyre market

Click here to receive our regular e-newsletter.