Thelma Goes to Le Mans


The Apollo Tyres TOR Truck Racing team brought ‘Thelma’ to Le Mans on 28/29 September for its final 2019 appearance on track. 

Apollo Tyres at Le Mans

The team had been making a few alterations to the racing truck following a successful weekend at the ‘Convoy in the Park’ event at Donington in August, in preparation for the penultimate rounds of the European Truck Racing Championship.

Apollo UK TBR Sales Manager Steve Miller commented: “Apollo Tyres’ brand awareness has risen since our involvement in this venture, even surpassing our expectations. The level of support we have witnessed from members of the public and those associated with the truck and transport industry in general have allowed the company to promote the whole TBR product range to an audience who was unaware of our existence until a few months ago.”

“Thelma has certainly enjoyed her limited time in the spotlight this season and Le Mans is a wonderful circuit to promote our Endurace products to such a knowledgeable audience.”

About the author

David is the Owner and Publisher of Commercial Tyre Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyre & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.


Phone: (44) 1270 668 718

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