OBO Establishments Undergo Name Change in Magna Tyres Group


As of the start of October, 2 OBO establishments within the Magna Tyres Group has undergone a name change.

Strategic Name Changes in Magna Tyres Group

The two establishments will continue under new names, namely:

Together with the already renewed image, the new name will according to the Magna Tyres Group, "improve brand awareness and lead to clearer positioning of the company."

These changes are in line with Magna Tyres Group's international growth strategy, that intends to ensure further growth.

The name change anticipates the next step in the global expansion of Magna Tyres Group with the Magna Tyres Factory beginning to focus on increasing production capacity in Hardenberg, Netherlands.

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.

Contact: richard.wilson@retreadingbusiness.com

Phone: (44) 1270 668 718

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