Linglong Hold European Dealers Conference in Cyprus


Last week, the first Linglong Tire European Dealers Conference was held in Cyprus, with nearly 60 European distributors gathering to discuss the company’s achievements and challenges in overseas market development, brand deep promotion, and product innovation and research.

European Meeting for Linglong Dealers

The distributors present at the meeting started by visiting two Linglong shops in Cyprus and took part in the opening ceremony of a new brand shop in Nicosia, learning more about the sales of Linglong tires and the construction of its brand shops.

Over the years, the local distributor of Cyprus has been focusing on the Linglong’s brand management, and carrying out all-round brand promotions for Linglong through shops, broadcasting, magazines etc., laying solid foundation for the company’s development in the European market.

Mr. Wang Feng, chairman of Linglong Tire inaugurated the company by introducing the company’s current trade development in global tyre industry, the company’s development in production, R&D, marketing, brand and public welfare in the first three quarters of 2019 and finished by analysing the company’s future strategic planning and development model.

Speaking about the future strategic planning, Mr. Wang Feng said that Linglong would clearly invest more in product positioning, carry out more dimensional marketing planning, form a more professional sales service team, and vigorously develop and promote new products and technologies for the European market.

During the conference, Linglong also presented the company’s latest products and technologies to dealers, as well as the research and development direction of new products in the future. The company also announced that the 2020 European Dealer Meeting will be staged in France.

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


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