Bridgestone Scoops NTDA Training Award

Bridgestone’s promise to ‘continuously develop people’ has been recognised after the NTDA awarded its Staff Training & Development accolade to the business for a successive year.

NTDA Award for Bridgestone

The world’s number one tyre and rubber company was successful in the training category once again, making it three category wins in the last four years (2016, 2018 and 2019).

Since scooping the award in 2018, Bridgestone has strengthened its training team, developed a number of courses for automotive retailers and has even entered into a partnership with Her Majesty’s Prison Service via an offender training scheme to upskill the commercial tyre industry.

This supplements new MAPS training courses for selected customers, where training is given about understanding motorists’ unique driving habits and what to look out for when they arrive on the forecourt.

NTDA Chief Executive Stefan Hay said: “Bridgestone has now won the NTDA Staff Training and Development Award on a number of occasions and the judges felt that this year’s entry shows, once again, the company’s ongoing commitment to training and development across the UK Tyre Industry.”