Iris Tyre to Exhibit at CITEXPO


Based in Sétif, located about 180 miles east of Algiers, Iris Tyre is founded by Algerian consumer electronics and household appliances group Eurl Saterex-Iris.


Algeria's First tyre Company Commits to CITEXPO


It is the first tyre factory in Algeria since Michelin Group closed its plant in the capital in 2013. Total investment is around $250 million to $300 million. It is a state-of-the-art, fully automated plant. Finnish automation specialist Cimcorp Oy supplied its Dream Factory concept to the plant and installed the best logistics technology currently available for the new plant.


“The Algerian market consumes more than 7 million tyres a year and the products currently imported are generally of poor quality. This represents a fantastic opportunity to repeat our manufacturing success in another sector,” said Yacine Guidoum, Managing Director of Eurl Saterex-Iris. “As well as producing locally-branded tyres to meet Algerian demand, we will be exporting about a third of our output to European and African markets.”


The new facility, which is the largest tyre manufacturing plant in Africa, has been operational since Spring 2018 and a production of 1 million passenger car radial (PCR) tyres is planned for the first year, followed by 2 million units of both PCR and truck and bus (TBR) tyres in the second year.


We are very honoured to have Iris pick China International Tire Expo (CITEXPO) to demonstrate their new, high-quality products to not only Chinese distributors, but also importers from around 110 countries,” says Sam Lai, International Marketing Manager of CITEXPO organiser, Reliable International Exhibition Services. "It shows that our exhibition is one of the best platforms for up-and-coming new brands to gain quick access and publicity to the worldwide market.”

About the author

David is the Owner and Publisher of Commercial Tyre Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyre & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.


Phone: (44) 1270 668 718

Make sure you keep up to date with the truck and bus tyre market

Click here to receive our regular e-newsletter.