Toyo Tires Partners with Professional Darts Corporation


Toyo Tires has announced that it is to become an official partner of the Professional Darts Corporation (PDC) in a three-year deal commencing at the forthcoming William Hill World Darts Championship.

PDC and Toyo Tires Become Partners

Darts is continuing to grow with it bigger than ever as a televisual spectacle through the PDC’s £14 million of prize money on its global circuit and Toyo Tires looks set to capitalise on this audience, spearheading a sponsorship campaign.

With extensive sponsorship deals in place with some of the planet’s most talented automotive celebrities, the Japanese firm has set its sights at a similar level of darts talent through its partnership with the PDC 

Branded Toyo Tires patches were worn by all 96 players at the forthcoming World Championship, which were held over the festive period in London, with Toyo also having further strategic brand placement throughout the PDC season.

“It gives us great pleasure to welcome Toyo Tires as a partner of the PDC during an incredibly exciting time for the sport,” said PDC Chairman Barry Hearn.

“We’re about to begin the sport’s biggest-ever event as 96 players compete for £2.5 million in prize money at the William Hill World Darts Championship, where Toyo Tires’ branding will enjoy significant worldwide exposure." 


About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


Phone: (44) 1270 668 718

Make sure you keep up to date with the truck and bus tyre market

Click here to receive our regular e-newsletter.