Toyo Tires has announced that it is to become an official partner of the Professional Darts Corporation (PDC) in a three-year deal commencing at the forthcoming William Hill World Darts Championship.
PDC and Toyo Tires Become Partners
Darts is continuing to grow with it bigger than ever as a televisual spectacle through the PDC’s £14 million of prize money on its global circuit and Toyo Tires looks set to capitalise on this audience, spearheading a sponsorship campaign.
With extensive sponsorship deals in place with some of the planet’s most talented automotive celebrities, the Japanese firm has set its sights at a similar level of darts talent through its partnership with the PDC.
Branded Toyo Tires patches were worn by all 96 players at the forthcoming World Championship, which were held over the festive period in London, with Toyo also having further strategic brand placement throughout the PDC season.
“It gives us great pleasure to welcome Toyo Tires as a partner of the PDC during an incredibly exciting time for the sport,” said PDC Chairman Barry Hearn.
“We’re about to begin the sport’s biggest-ever event as 96 players compete for £2.5 million in prize money at the William Hill World Darts Championship, where Toyo Tires’ branding will enjoy significant worldwide exposure."