MWheels Promotes Mardle to CEO

MWheels has promoted Matthew Mardle to Chief Executive Officer, a role in which he takes responsibility for financial results and all day-to-day operations of the business.

Ellis Takes on Chairman's Role 

Mardle joined the company in April 2016 as Operations Director after which he took the position of Chief Operating Officer in November 2016. During his time he has successfully overseen the renaming of the business to MWheels (previously Motor Wheel Service Distribution), the launch of a full European operation through German-based limited liability company MWheels GmbH and the implementation of the EU Roadworthiness Directives. He also played a central role in restructuring the technical, finance, sales, distribution and supply chain operations, all of which has ultimately delivered substantial year-on-year growth.

John Ellis, who originally founded the business over 30 year ago, takes the role of Chairman, having been Chief Executive, and continues to be involved in the company’s leadership function.

MWheels has exclusive European distribution rights for Xlite and Xbrite forged aluminium wheels, as well as the Xsteel range through its agreement with Wheel India. It also supplies all other wheel manufacturers, as well as a comprehensive range of accessories.

About the author

David is the Owner and Publisher of Commercial Tyre Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyre & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.


Phone: (44) 1270 668 718

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