Linglong Tire and Juventus Renew Partnership Until 2022

Juventus-Linglong

Linglong Tire and Juventus have recently announced an extension to their partnership for an additional three years.

3 More Years for Linglong and Juventus

The extension sees Linglong Tire continuing to be Juventus's Official Global Tyre Partner until 2022. 

“We are happy to continue this successful relationship with Linglong Tire,” said Giorgio Ricci, Juventus Chief Revenue Officer.

He continues, “This has proven to be a mutually beneficial partnership that has allowed both brands to continue to grow globally thanks to a series of fantastic activations. We are looking forward to expanding our collaboration in order to create even better experiences for fans.”

“During the past few years, Juventus and Linglong have worked together and established a good cooperative relationship and a deep friendship.” said Linglong Chairman Wang Feng.

“With the help of the club’s huge and loyal worldwide fan base, Linglong has improved its brand image and increased its product sales, with the brand now being chosen by more consumers."

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.

Contact: richard.wilson@retreadingbusiness.com

Phone: (44) 1270 668 718

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