BKT Launch New Sports Portal


BKT has launched a new web site sponsorship.bkt-tires.com, which has come into being for the purpose of telling the company’s passion for sport and its continuous investment into the field.

New Website Rolled Out by BKT

The portal actually includes sections dedicated to Italian soccer, namely the Serie BKT; to Australian cricket of the KFC Big Bash League; to Spanish football with LaLiga, to the spectacular stunts of Monster Jam; and not least to the French football championship Coupe de la Ligue BKT.

For each of these great sport competitions, a specific section collects latest news and press review.

The “events” page globally hosts all events of each competition sponsored by BKT, whereas the Social Wall provides an always updated feed with posts from social media and the trending topics.

Moreover,the BKT sport portal intends to frequently organise contests to win exclusive prizes and gadgets related to the aforementioned competitions. The company intend for these initiatives to engage fans with once-in-a-life experiences, whilst further raising the awareness of BKT's involvement in the competitions.

The web site will be available in English, Italian, and French. Other languages will follow giving evidence of the fact that the BKT brand is present in over 160 countries worldwide and that it has a global dialog in many languages including the language of sport.

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.

Contact: richard.wilson@retreadingbusiness.com

Phone: (44) 1270 668 718

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