Kumho Sponsor Bayer Leverkusen

Rudi Völler

Kumho Tyre has been appointed exclusive tyre partner of Champions League contestant Bayer 04 Leverkusen, as well as its sleeve partner in the German Football Association cup competition, the DFB-Pokal.

Bayer Leverkusen Deal Announced

As an official premium partner, Kumho will receive advertising space inside the Club’s home ground, BayArena, featuring on the 3D logo cam carpets by the goals as well as having a considerable presence on its LED boards. A so-called ‘Powerpack’ makes it possible to simultaneously deploy both advertising panels so they are perceived as one uninterrupted large-scale advertising space on the TV screen.

Additionally, the digital substitution and extra-time boards will carry Kumho Tyre branding, as will the rear walls of the media room, the mixed zone, the area behind the substitutes’ bench, and both club magazines – ‘Werks11’ and ‘BayArena Aktuell’. Kumho will also be granted premium hospitality packages and extensive international involvement in the Club’s media activities, while the team bus will shortly be equipped with Kumho tyres. In addition to the premium partnership, from this season Kumho Tyre will be the Club’s exclusive sleeve partner in the DFB-Pokal, and its logo was visible for the first time on the left sleeve of the team’s shirts at the match against Alemannia Aachen on August 10.

About the author

David is the Owner and Publisher of Commercial Tyre Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyre & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.

Email: commercialtyrebusiness@btconnect.com

Phone: (44) 1270 668 718

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