Real Madrid Join Hankook at SOS Childrens Village in Hungary

Hankook and Real Madrid

At the invitation of Hankook, World Champion and European Champion football player Álvaro Arbeloa, Ambassador of Real Madrid CF, visited Hungary together with three of Real Madrid’s coaches recently.

Real Madrid Carry out Training Sessions with Hankook at SOS Childrens Village

The coach team held football training sessions at the Hungarian Football Federation’s training centre in Telki for children of the SOS Children's Villages. The hearty exercise not only put huge smiles on the faces of the enthusiastic little football players but gave them also a taste of the professionalism of the record-holding Spanish team.

Hankook Tire is supporting SOS children's Villages as a part of the company's broad global philanthropic engagement. The tyre maker is actively supporting events for children in need around Europe together with Real Madrid Club de Football as part of their strategic cooperation. Furthermore the tyre maker is regularly organizing CSR-Events to support local societies.

One outstanding example is the annual so called "Tyre Donation", where Hankook since many years supports local NGO's in Hungary, that can apply for free of charge tyres for their vehicles, if these are serving the society, e.g. ambulance cars, fire fighting trucks, transportation vans for children, elder or disabled people and others.

Han-Jun Kim, President of Hankook Tire in Europe said: "As a global corporate citizen Hankook Tire is a proud member of societies in many countries around the world. We truly believe, that while we as a company are profiting from the markets in many fields of our business, it is our vision and utmost duty to give back to the people whenever possible."

He added, "Thus, when creating our global sponsorship activities, we always consider various activities to serve the societies in the countries we are engaged in. In this regard it is my and all our employees great pleasure to provide a day of fun throughout this once in a lifetime experience to the children of the Hungarian SOS Children's Villages."

With the help of Real Madrid, the participating children also received tailor-made football kits, making them able to try out themselves during a 3-hour training session and making them feel like Gareth Bale, Luka Modrić, Sergio Ramos, Tony Kroos, Marcelo and others. Álvaro Arbeloa arrived at the event as the international ambassador of Real Madrid, representing the team’s excellence personally.

About the author

David is the Owner and Publisher of Commercial Tyre Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyre & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.

Email: commercialtyrebusiness@btconnect.com

Phone: (44) 1270 668 718

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