Bridgestone Appoints Ulf Harring as Chief Operating Officer EMEA

Bridgestone has announced that Ulf Harring will take on a new role as Chief Operating Officer (COO) for Europe, the Middle East and Africa and began his role on the 1st of September.

Ulf Harring Joins as Bridgestone’s COO for EMEA

At the time of his appointment to Bridgestone, Mr Harring was COO and Executive Vice President at Bosch Siemens Home Appliances, Europe and Latin America. Previous executive roles at Daimler (Mercedes-Benz Car Group), Mitsubishi Motors and Electrolux saw him working in Operations, Procurement Management and Supply Chain services. In fact, In November 2013, Ulf was awarded the Supply Chain Professional of the Year Award by Accenture, SAS Institute and SILF.

Ulf Harring“It will be a great pleasure to work with Bridgestone. After almost 90 years, the company is a leader in the creation, development and delivery of premium products and solutions for the new mobility era,” said Mr Harring. He continued, “It will be personally and professionally fulfilling to work on the challenges we face today and the opportunities that arise in the future.”

“We are particularly enthusiastic about Ulf joining the Bridgestone team,” said Paolo Ferrari. “Ulf will not just work to drive performance in our core tyre operations. As part of Bridgestone EMEA senior leadership, I expect his insight and experience will provide tremendous support as Bridgestone consolidates itself as a trusted mobility solutions leader.”

In his new role, Ulf Harring will report to Paolo Ferrari, CEO and President of Bridgestone EMEA and Executive Officer of Bridgestone Corporation, and as COO, he will join the Bridgestone EMEA Executive Committee.

In addition to Ulf Harring, Emilio Tiberio, VP of Research and Development for BSEMEA, has also been appointed to the Bridgestone EMEA Executive Committee. Emilio Tiberio has deep knowledge of the industry and he has many years of experience in technology and innovation.

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


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