Trelleborg Launch ‘YourTire’ Personalisation Service

Trelleborg will be rolling out its innovative ‘YourTire’ tractor tyre personalisation service across several key markets following its launch at the EIMA show in Bologna, Italy.

Personalisation Service Launched by Trelleborg


The online service allows customers to select from a range of Trelleborg radial tractor tyres and have their own name added to them.

Maurizio Buonopane, Business Development Manager at Trelleborg Wheel Systems, says whilst there is an obvious novelty for operators to have their own name on their tractor tyres, there is a serious dimension too.

Trelleborg is a brand of choice for many professional operators who recognise the superior construction, dependability and performance we offer and this opportunity to associate their name with ours is a great indication of the partnership approach we take to business.

Many such customers are proud to be associated with the name Trelleborg and share our values of innovation, sustainability and care for our customers and YourTire is an ideal way of showing this as well as helping with the branding of their own business.”

Ordering is by an easy-to-use ‘4-click’ system on the dedicated website

“You simply choose the specification of the tyres you require, enter the name you would like to appear on these, save the configuration and you will be given a code that you can then take to your Trelleborg dealer.

Following a successful pilot launch to large contractors and operators, all customers in Italy, Spain, Germany, Austria, Switzerland, UK and Ireland will now be able to use the service. The service will be gradually extended to more countries in the next few months.”

About the author

David is the Owner and Publisher of Commercial Tyre Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyre & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.


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