Michelin Irish Dealers Receive Customer Training


Michelin’s Republic of Ireland partner dealers were told at an annual event in November that developing an online presence and regular customer service training for staff are key to enhancing the profits of the company.

Customer Training Delivered to Michelin Irish Dealers

Delegates at the full-day session at Langton House Hotel in Kilkenny were given advice on developing their digital offering through websites and social media channels such as Facebook and Twitter.

Each Michelin Business Professional dealer will receive a report from marketing agency Lesniak Swann, which will include a full audit of their current website as well as a review of traffic analytics, advice on improving search engine optimisation techniques and future plans.

Andy Aylward, Michelin’s Retail Programme Manager for the UK and Ireland, says: “We invest heavily in our dealer partners to help them offer the best service possible." 

The 12 delegates were also given a review of Michelin’s performance over the last 12 months and a preview of the manufacturer’s upcoming plans


About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.

Contact: richard.wilson@retreadingbusiness.com

Phone: (44) 1270 668 718

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