Michelin Irish Dealers Receive Customer Training
Michelin’s Republic of Ireland partner dealers were told at an annual event in November that developing an online presence and regular customer service training for staff are key to enhancing the profits of the company.
Customer Training Delivered to Michelin Irish Dealers
Delegates at the full-day session at Langton House Hotel in Kilkenny were given advice on developing their digital offering through websites and social media channels such as Facebook and Twitter.
Each Michelin Business Professional dealer will receive a report from marketing agency Lesniak Swann, which will include a full audit of their current website as well as a review of traffic analytics, advice on improving search engine optimisation techniques and future plans.
Andy Aylward, Michelin’s Retail Programme Manager for the UK and Ireland, says: “We invest heavily in our dealer partners to help them offer the best service possible."
The 12 delegates were also given a review of Michelin’s performance over the last 12 months and a preview of the manufacturer’s upcoming plans