Hankook Strengthens its Truck Business for 2018 IAA Commercial Vehicles Show
After showing strong presence at Commercial Vehicles Show in Birmingham, and the Tire Cologne in the truck and bus field, Hankook has already started with full speed into preparations for this year's 67th IAA for Commercial Vehicles, to be carried out from 20th to 27th September in Hanover, Germany.
The company will be following IAA’s motto ‘driving tomorrow’ and thus responding to demands of current market innovations in the bus segment. What is more, Hankook is going to present as world premiere a complete mild on- and off-road tyre line-up for steering, driving and trailer axle on more than 200 square metres of booth space.
In total, Hankook participates already for the fifth time at the largest and most important internationally known truck fair with plans to announce further growth in the context of its Original Equipment partnerships. In a separate outdoor exhibition area, the company will also be highlighting further brand activities.
“Since more than a decade the commercial vehicles segment has become of strong significance for Hankook’s overall business, especially on the European continent," explained Tony Lee, Hankook Tire Europe Vice President for Marketing & Sales.
"We grow in regards to our OE partnerships, our fleet cooperations and product line-ups. Having adjusted all truck and bus tyre production and supply chain some time ago, we have prepared ourselves strategically for further prosperity. Thus we are not affected by the anti-dumping duties, recently initiated by the European Commission. We look forward to a promising show together with our customers from around the world.”