Hankook Tire Launches Innovative Design Project with the Royal College of Art

Hankook has launched its ‘2018 Design Innovation’ project.
Hankook has announced the launch of its ‘2018 Design Innovation’ project. Held every two years, the Design Innovation project realises the infinite possibilities of a tyre through designing creative and realistic alternatives to driving.

‘2018 Design Innovation’ will be held under the theme of ‘Extending Future Life Beyond Mobility’. In 2035, human life is expected to be more connected to technologically advanced systems such as artificial intelligence and robotics. Future mobility in this era will likely not be limited to transporting a person to a different location, but will also expand to providing new experiences and values to the traditional mobility environment. As such, the participants of the project will be asked to create a new tyre concept using autonomous driving technology, proposing a whole new experience to the future of driving.

In association with the prestigious UK’s Royal College of Art in London, over 10 students majoring in vehicle design will participate in the project. They will be required to present a 3D model of a future tyre, including tyre, wheel, and exterior design. The project starts in January and concludes at the end of March. Selected entries will be animated and actual size mock-ups created ready for the award ceremony in September.

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.

Contact: richard.wilson@retreadingbusiness.com

Phone: (44) 1270 668 718

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